According to The 2011 Social Shopping Study, 50% of consumers spend 75% or more of their total shopping time engaged in product research. The number one starting point for information is a search engine. Optimizing your website for Natural Search is a critical success factor for your business but there are a few things you need to do right.
What keywords do your potential customers search for when they are interested in buying your product? One way you can figure out what people are searching for is to look at Google Suggest data. All you have to do is to start typing your company name into the Google search box. Once you have a full list of terms that people search for when it comes to your company name, you can then figure out which ones are relevant.
Create a strategy:
Formulate an SEO strategy that aims at achieving the goals you have set for your business. You can start by creating attractive landing pages on your site that focus around each of the long tail keywords. If you are unable to create landing pages, you can also run pay-per-click campaigns as it creates a positive ROI.
Optimize for conversions:
The content on your landing page needs to be optimized for conversions. Having call-to-action buttons that tell people to buy from you isn’t enough. Your content needs to be written in a way that helps encourage people to buy from you.
The easiest way to do this is to put yourself in the searcher’s shoes. If someone searched for a list of your competitors, you ideally want that person to land on your site with a matrix that breaks down why your solution is better than the